A system that acts
An AI agent can use context and tools to take actions toward the task it is given.
FOR EXAMPLE
Help prepare creator candidates and screening evidence against a brand brief.
AGENTIC AI
Bring AI into
the whole workflow.
Connect tasks, tools and people around business goals. Bring AI into commerce marketing, operations and sales, from execution to ongoing improvement.
Planning · Tool use · Collaboration · FeedbackUnderstand Agentic AI ↓
UNDERSTANDING AGENTIC AI
From carrying out tasks to pursuing a goal.
AI agents and Agentic AI describe related ideas from different angles. Understanding them helps you decide how AI should fit the work.
An approach to pursuing goals
Agentic AI emphasizes planning around a goal, using tools, taking action and adapting based on results.
IN PRACTICE
Design content, partnership, execution and review around a campaign goal, with clear human decisions and feedback.
Agentic AI can involve one or more agents, combined with fixed workflows and human review. The right approach depends on the task.
HOW THE WORK MOVES
How the work moves forward.
Choose a stage to see how goals, context, actions and decisions connect.
Start with a clear business goal.
Define the goal, available resources and constraints, and agree how to evaluate the result. A concrete goal makes it easier to choose where AI can help.
- START WITH
- Business goal and current state
- TAKE FORWARD
- Pilot scope and evaluation criteria
For a product launch, define the audience, budget, timing and content requirements first.
Use context to plan the next step.
An agent can use business information, available tools and the current state to plan tasks. Business requirements determine where fixed steps or dynamic decisions fit.
- START WITH
- Information, rules and available tools
- TAKE FORWARD
- Task plan and responsibilities
Turn the campaign brief into content requirements, creator criteria and decisions for each role.
Use tools to move the work forward.
Use authorized tools to retrieve information or create content, keeping task status and execution records. People and agents take over their part with the context they need.
- START WITH
- Task plan and permissions
- TAKE FORWARD
- Task results and execution records
Prepare creator candidates with supporting evidence and draft scripts for the relevant reviewer.
Keep key decisions with people.
Set review points for spending, publishing and external communication. When information or permission is missing, hand the decision to an owner with the evidence and open questions.
- START WITH
- Results and decisions for review
- TAKE FORWARD
- Approval or requested changes
The brand owner reviews creators, scripts and fees before the agreed next steps proceed.
Use feedback to improve the next cycle.
Review the goal, execution and business results. Keep useful methods and issues to improve. With team review, update knowledge, rules and workflows for the next round.
- START WITH
- Execution records and business feedback
- TAKE FORWARD
- Updated methods and workflows
Review content performance and partnership records, then reuse useful creator criteria and script lessons.
Bring feedback into the next plan and keep knowledge and working methods up to date.
WHAT CHANGES FOR THE TEAM
Improve the workflow. Build the team’s capability.
Focus on how work gets done, how information travels and whether the team can reuse what it learns.
Keep context with the handoff
Keep the brief, evidence, owner and result with the task, reducing repeated explanations between roles.
Pass the brand brief and screening evidence along with the creator shortlist.
Make recurring work reusable
Bring recurring information, rules and steps into workflows so the team spends less time preparing the same work.
Reuse brand assets, content requirements and review steps for the next production round.
Improve against business goals
Review execution and the gap between results and goals, then adjust the next plan.
Use session reviews and execution records to follow up on preparation and coordination.
Build capability across the team
Turn individual experience into shared knowledge, workflows and working methods the team can keep improving.
Help a new colleague take over using shared methods and contribute what they learn.
COMMERCE, IN PRACTICE
Take a brand campaign as a starting point.
Follow the work across content, creators and live commerce, with clear tasks, owners and feedback.
BUSINESS GOALPrepare content, partnerships and a live commerce plan for a launch
Define audience, budget, timing and evaluation criteria
01Prepare content
Maiya
Content productionOrganize brand assets and references, produce video, presenter and live-room content, then preview and approve.
02Manage creator partnerships
Maida
Creator partnershipsScreen creators against the brief, retain decision evidence and follow outreach, projects and execution.
03Organize live commerce
Maibo
Commerce growthPlan projects, SOPs and schedules, monitor live operations and review session records.
Review business results alongside the execution record.
Follow up on issues and update the brief, partnership criteria and next plan.
An illustrative workflow. Features, integrations and automated actions depend on enabled products, permissions and the project scope.
BUILD WITH YOUR TEAM
Start with a business problem. Help the team take ownership.
MaiFu combines e-commerce operations coaching and FDE engineering to map workflows, build agents and connect systems with your team, then validate and improve through real work.
Explore AI Co-building ↗
Business & team
Engineering & delivery
01
E-commerce operations coaching
Goals, workflows, ownership and business reviews
02
FDE engineering delivery
Agents, workflows, integrations and team handover
FDE work can also start with a concrete task in other areas of the business.
A FEW PRACTICAL QUESTIONS
Before we start.
Does Agentic AI require multiple agents?＋
One or more agents can perform the work. What matters is planning around goals, using tools and adapting to results. The implementation should fit the task.
Do we need to replace our existing systems?＋
We review existing systems, information, interfaces and permissions before deciding how to connect them. Work can begin with one task and expand through validation.
Where does human review belong?＋
Review depends on business impact and permissions. Spending, publishing and external communication need clear owners. Missing information, exceptions or insufficient permission also require a handoff.
Can we start outside commerce?＋
Yes. MaiFu supports enterprise AI implementation through FDE work on agents, workflows and integrations. E-commerce operations coaching focuses on business improvement for brand and commerce teams.
LET’S TALK
Which business problem should we start with?
Tell us about your team, existing systems and the work you want to improve. We’ll find a starting point together.